Fresh Frend
Experience Design | User Research | Brand System
Fall 2022
Brief:
Course: Experience Design 1
Design a solution based on a researched problem.
Background:
My goal was to create a solution to help college students cook/eat higher-quality meals to not only improve their college experience but equip them with the necessary tools for adulthood through a specially designed ecosystem.
Primary Research
While transitioning to college, some areas of struggle are:
social
living/lifestyle
academics
College students often struggle with:
fast food consumption
low intake of fruit and vegetables
erratic eating schedules
Secondary Research
Existing solutions of study:
Audience
College students who seek to eat higher-quality meals that prioritize accessibility, have a busy schedule, and/or lack knowledge about cooking/food preparation.
Fresh Frend Ecosystem
Each element has its own specific purpose that can stand on its own but also helps support and link other parts of the ecosystem.
Vending Machine
many convenient locations throughout campus
requires minimal interaction
helps erratic eating schedules
supports convenience, low-effort, and time constraints
Social Media
another area of interaction
updates on company
supports and links ecosystem
Mobile App
another area of interaction for users
customized recipes/recipe discovery
supports grocery store meals
Grocery Store
central facet of ecosystem
convenience on campus
conscious packaging
sampler ingredients
ingredients tied to app/social media
Cooking Class
supports the social aspect of eating
lowers the intimidating factor of cooking
partnership with school allows for a cheaper experience
exposure to fresh frend recipe
Rent-A-Kitchen
supports social aspect of eating
gives accessibility to students who lack resources
extension to grocery store and cooking class
